Toronto Becomes First MICHELIN Destination in Canada
Updated: 2 days ago
Today Destination Toronto announced the arrival of the MICHELIN Guide for Toronto - a major milestone for our city. MICHELIN executives were on hand from Paris for the announcement, alongside Mayor Tory, Minister Boissonnault, core partners Destination Ontario and Destination Canada, and stakeholders from Toronto’s culinary community.
Capitalizing on the deep culinary scene that reflects the full diversity of Toronto, the MICHELIN Guide will help spread the word about Toronto as a culinary destination to travelers around the world.
Here's How it Works
MICHELIN inspectors have begun visiting restaurants in Toronto. MICHELIN inspectors are meticulous in maintaining their anonymity; they make dining reservations anonymously and pay for all their meals to ensure they are treated the same as any other customer.
While Destination Toronto is working closely with the MICHELIN team to share Toronto’s culinary stories around the world, Destination Toronto and its partners Destination Ontario and Destination Canada have no input into or knowledge of the restaurants that are inspected or the outcomes of those inspections. That independence of the evaluation process is essential.
For restaurants in Toronto hoping to be included in the selection, MICHELIN offers this advice: “Focus on filling your restaurant with happy customers who like to return. Cook for your patrons, not for Michelin. Do this on a consistent basis, and MICHELIN’s inspectors will find you.”
Read more about the announcement and what it means for Toronto in the Terminal.